Summary
Ralph Keeney specializes in the development, use, and dissemination of decision-making concepts and techniques that help policy makers, governments, businesses, and individuals facing important decisions to structure their decisions in a logical manner that will promote better decision-making.
Dr. Keeney has made significant contributions to the fields of decision analysis and value-focused thinking. He applies precepts from operations research, management science and the decision sciences to important and challenging decision problems. His work includes: theoretical, methodological, and procedural contributions to decision analysis, risk analysis, and value-focused thinking and their applications.
He promotes the decision sciences through education and speaking, and service.
Ralph Keeney is President of the consulting firm, U.S. Marketing and Decisions Group, Inc., Professor Emeritus at Duke’s Fuqua School of Business and Professor Emeritus of Industrial and Systems Engineering at the University of Southern California.
OnAir Post: Ralph Keeney
About
Consulting
Most important decisions have multiple objectives and uncertainties about the consequences of the alternatives. The task of trying to balance the various pros and cons of different potential alternatives is very challenging. Working with clients, we construct a model of the decision-makers’ values to logically and consistently evaluate their alternatives. This provides insights about which of the alternatives are better, how much better than others, and the reasons why. Subsequently, the decision-maker can readily eliminate the now-recognized inferior alternatives and make an informed choice among the good contenders.
Source: Website
Web Links
Books
Give Yourself a Nudge
Source: Website
Give Yourself a Nudge will show you how to discover the decisions you need to make to improve your business and your life — and how to be smarter when you make them.
For real success, you need a decision making process that looks at your values and objectives and you identify what decisions you can address before the world brings you a problem.
Based on over thirty years of experience gathered by studying decision-making and consulting with businesses and governments on many extremely complex challenging decisions, Ralph Keeney’s Give Yourself a Nudge will teach you the skills you need to obtain the ultimate advantage in business and in life: making smarter decisions. To see a collection of short videos about the book, click here.
