Sustainability’s momentum has slowed. Companies are delaying net-zero pledges. Budgets are being slashed. And in the face of economic pressure, many organizations are quietly stepping back from ESG commitments. But according to Luc Speisser, global chief strategy and innovation officer at Landor, this moment isn’t the time to retreat. It’s time to rethink the approach.

“Sustainability can’t just be about compliance,” Speisser says. “If it’s compliance, it’s a cost. And when times get tough, costs get cut.”