Avi Bar-Zeev

Summary

Avi Bar-Zeev has been a pioneer, architect and advisor in Spatial Computing (AR/VR/MR/XR) for nearly 30 years, behind the scenes in the world’s largest tech companies and at large.

In early 2010, he helped found and invent the HoloLens at Microsoft, developing the first prototypes, demos, patents, plans and UX concepts, sufficient to convince his leadership. At Bing, he built first prototypes for developer-facing aspects of AR, sometimes called the “AR cloud.” At Amazon, he helped create PrimeAir as well as Echo Frames. From 2016-2019, he helped Apple on undisclosed projects. In 1999-2001, he co-founded Keyhole, the company behind Google Earth, and helped define Second Life’s core technology. Back in the 1990s, he worked on novel VR experiences for Disney, including “Aladdin’s Magic Carpet” VR Ride, the “Virtual Jungle Cruise” and “Cyberspace Mountain.”

Source: Reality Prime website

OnAir Post: Avi Bar-Zeev

About

Summary

Avi Bar-Zeev is a prominent figure and pioneer in the field of spatial computing (AR/VR/MR/XR) with over 30 years of experience. He has been involved in the development of several groundbreaking technologies and has worked with some of the world’s leading tech companies.

Here’s a summary of his key contributions and involvements:

  • Early VR Experiences: He began his career in the early 1990s, contributing to novel VR experiences for Disney, including the “Aladdin’s Magic Carpet” VR Ride, “Virtual Jungle Cruise,” and “Cyberspace Mountain.”
  • Second Life: He helped define the core technology for Second Life, a pioneering virtual world platform launched in the early 2000s.
  • Keyhole (Google Earth): Bar-Zeev co-founded Keyhole, the company behind Google Earth, a revolutionary 3D mapping service.
  • Microsoft HoloLens: In the early 2010s, he was instrumental in the invention and early development of Microsoft’s HoloLens, creating the initial prototypes, demos, patents, and user experience concepts.
  • Amazon: He contributed to projects like PrimeAir and the development of Echo Frames.
  • Apple: More recently, he worked at Apple on undisclosed projects, including reportedly being involved with the Apple Vision Pro’s experience prototyping team for three years.
  • RealityPrime: He is the founder and president of RealityPrime, a consultancy focusing on spatial computing.
  • XR Guild: Bar-Zeev is also the founder and president of The XR Guild, a non-profit organization dedicated to supporting and educating XR professionals on ethics and positive outcomes for humanity.
  • Public Voice: Since leaving Apple, he has taken a more public stance, speaking and writing about important issues in XR, including privacy, biometric sensing, mental autonomy, and ethical considerations.

Avi Bar-Zeev is recognized as a thought leader in the XR industry, advocating for a human-centered and ethical approach to the development and deployment of immersive technologies. He emphasizes the importance of understanding user needs and potential risks associated with these technologies, particularly concerning privacy and advertising.

Source: Gemini

Web Links

ITDF Essay, November 2023

AI is the most-persuasive technology ever,

Source: ITDF Webpage

“AI is poised to be the most persuasive technology ever invented, which also makes it the most dangerous in greedy human hands. By 2040, we may decide to let AI influence or decide legal cases. We may continue to see ad-tech with personal data run amok. We may even find that AI makes for better people-managers than people, replacing the top of companies with automation, more so than we originally expected low-level workers to be replaced by robots. Robots are expensive. Software is cheap.

“AI has the power to help humans collaborate. While generative AI indeed robs creators of their credit and income, it is also the most powerful tool for human-to-human collaboration we’ve yet invented. It can let people combine their ideas and expressions in a way that we never could. That power remains still largely untapped.

The best and worse uses of AI are largely a function of the choices we humans make. If we build tools designed to help people, we can do good and still make mistakes. But if we choose to exploit people for our own gain we will certainly do harm, while any good is incidental. We should be regulating the uses and intentions more than the technologies themselves. And we must be educating everyone how to make ethical choices for the best outcomes. The risk of AI extinction is roughly equal to the risk of nanotechnology turning the world to grey goo or some stock-trading algorithm tanking the market. But humans failing to build safe systems can injure people.

“AI has the power to help people heal from emotional trauma, but we may also use it as a substitute for people when what we need most is real human love and compassion. Will the people most in need turn to proven therapies or use the crutch of AI girlfriends to ease their loneliness? Probably the latter.

“The most important question about AI is how much control of our lives we grant it. We may trust AI more than individual human bias. But we should know that AI carries all of the same learned biases with, so far, none of the compassion to counteract that.

“All in all, this is one thing I know to be true of AI today as well as what is likely in 2040: The best and worse uses of AI are largely a function of the choices we humans make. If we build tools designed to help people, we can do good and still make mistakes. But if we choose to exploit people for our own gain we will certainly do harm, while any good is incidental.

“We should be regulating the uses and intentions more than the technologies themselves. And we must be educating everyone how to make ethical choices for the best outcomes. The risk of AI extinction is roughly equal to the risk of nanotechnology turning the world to grey goo or some stock-trading algorithm tanking the market. But humans failing to build safe systems can injure people.”

This essay was written in November 2023 in reply to the question: Considering likely changes due to the proliferation of AI in individuals’ lives and in social, economic and political systems, how will life have changed by 2040? This and more than 150 additional essay responses are included in the report “The Impact of Artificial Intelligence by 2040”

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